"The Brand Gap" by Marty Neumeier bridges the gap between business strategy and design to help companies build strong, innovative brands. Neumeier presents a five-step process for aligning brand strategy with customer experience: differentiation, collaboration, innovation, validation, and cultivation. The book emphasizes the importance of understanding and communicating a brand's core values and positioning it uniquely in the market. Neumeier introduces concepts like the "onlyness" statement and the importance of brand charisma, arguing that successful brands connect emotionally with their audiences. Illustrated with clear, engaging graphics, "The Brand Gap" is a concise guide that distills complex branding principles into practical advice. It appeals to both business leaders and creative professionals, offering insights on how to create and maintain a powerful, cohesive brand that stands out in a competitive marketplace.