"Creative Confidence" by Tom Kelley and David Kelley encourages readers to unlock their creative potential and embrace innovation in both personal and professional spheres. The authors, founders of the design firm IDEO, argue that creativity is not limited to "creative types" but is a skill that can be developed by anyone. The book offers strategies to overcome fear and self-doubt, fostering a mindset of experimentation and resilience. Through stories of successful innovations and practical exercises, the Kelleys illustrate how to build creative confidence and apply it to solve real-world problems. They emphasize the importance of empathy, collaboration, and prototyping in the creative process. "Creative Confidence" serves as both a motivational guide and a practical toolkit, inspiring readers to tap into their creativity and drive positive change in their lives and organizations.